Mon, 02 Feb 2015 16:55:06 GMT
Notonthehighstreet.com the UK’s largest curated online marketplace launches its Valentine’s Day marketing campaign this week – challenging the nation to #ShowTheLove.
The campaign includes TV, press and digital activity and is intended to encourage the nation to be romantic- in an age where public displays of affection are frowned upon and technology is everywhere.
The TV ad, which will run across ITV, Channel 4 and a range of digital channels and includes 30 and 10 second versions has been created by WCRS.
It tells the story of a couple’s romance through a mixtape and hero’s one of notonthehighstreet.com’s products - a personalised mix tape print, which is the saviour when the mixtape breaks.
The cross-channel campaign will seek to remind consumers nationwide that when it comes to thoughtful, unique and less ordinary gifts for your significant other, notonthehighstreet.com is the go-to destination.
Ben Carter, Notonthehighstreet.com Marketing Director, comments: “Notonthehighstreet.com is fast establishing itself as the destination for thoughtful gifting – and this year we want to encourage consumers to put a bit more thought into their romance.”
Emma Marsland, WCRS Managing Partner, comments: “We sought to capture the heady days of early bashful romance all the way through to sensible grown up mature love via that old favourite wooing tool of all of us born in the seventies – the mix tape. Type mix tape in the notonthehighstreet.com site and you'll unleash a wave of extraordinary themed products. Proof that notonthehighstreet.com has the gift for any type of love.”view more - Creative
Audio Post Production: Will Cohen @ String and Tins
Editor: Scot Crane @ The Quarry
Director: Kevin Thomas
Producer: Alicia Farren
Production Company: Thomas + Thomas
Media Agency: M2M
Creative Agency: WCRS
Planner: Alicia Gaworska
Producer: Alex Honnor
Creatives: Katy Hopkins, Steve Hawthorne
Categories: Online retailers, Retail and RestaurantsEngine, Mon, 02 Feb 2015 16:55:06 GMT