Notonthehighstreet.com, the UK’s largest curated online marketplace, today announced that it will launch ‘CHOOSE’, its first non-gifting focused, above the line campaign.
Premiering on September 15th, ‘CHOOSE’ follows on from the success of the online retailer’s Father’s Day TV campaign this summer and will build on a similar vignette format, following the stories of interesting characters with their perfectly matched products.
Created by WCRS and directed by Jonathan Herman, ‘CHOOSE’ will see notonthehighstreet.com’s first 60 second TV spots as well as nationwide cinema spots, including those around the much anticipated autumn release of the film adaptation of ‘Gone Girl’.
Ben Carter, Notonthehighstreet.com Marketing Director, comments: “The launch of this campaign is a huge milestone in our brand’s journey to date, as in addition to our strong ongoing occasion focus it signals our arrival as a true lifestyle retailer, offering in excess of 150,000 unique products for all aspects of our consumer’s lives.”
Carter continues: “This campaign communicates that at the very heart of notonthehighstreet.com, is the ambition to offer consumers the opportunity to choose a life less ordinary through purchasing truly unique and creative products for themselves, their friends and families.”
Emma Marsland, WCRS Managing Partner, comments: “We’re excited to unveil our latest campaign for notonthehighstreet.com. The impact the Father’s Day campaign had on the business was extraordinary and we’re looking forward to building on this success with ‘Choose’”.