Wayne Rooney Rallies Manchester Fans Worldwide for Chevrolet

Young football fans from around the world declare their allegiance to Manchester United—each proclaiming “I play for Manchester United” while wearing the team jersey—in a new Chevrolet commercial from Commonwealth//McCann, Detroit. 

The 60-second film began running on broadcast and social channels last weekend to coincide with a special event at Manchester United’s first Premier League match. Eleven kids from across the globe—dubbed as “mascots” because of their dedication to the team— took to the field at Old Trafford stadium with their football idols and swapped shirts with them just before the game. Each child’s story can be found at www.ChevroletFC.com.

Fans can also get a taste of what its like to sign on to Manchester United in a digital extension of the campaign. Hopefuls can upload a photo of their face to receive a video of themselves arriving at Old Trafford in a brand new Chevrolet Corvette, taking a press conference with Wayne Rooney, meeting the rest of the lads in the locker room, and participating in practice drills on the pitch. The content is designed to be shared in social channels.

The “Power of Play” effort is part of Chevrolet’s “What Do You #PlayFor” campaign, which brings football fans closer to the sport and spreads the power of play around the world.

Credits

Agency: Commonwealth//McCann, Detroit

Creative Chairman: Linus Karlsson 

Chief Creative Officer Global: Andreas Dahlqvist

Deputy Global Chief Creative Officer: Matt Canzano 

Creative Director/Copywriter: Greg Collins 

Creative Director/Art Director: Emil Nisowski 

Associate Creative Director: Gary Wise

Senior Copywriter : Scott Lenfestey

Digital Art Director: Shawn Knight, Joel Vile, Chris Raimond

Chief Production Officer: Brian Dilorenzo 

Director of Content: Jeff Beverly 

Executive Producer: Craig Mungons

Digital Producer: Ryan Wallace

Global Director of Strategy: Conner Huber 

SVP, Managing Director: Kate MacNevin 

VP, Account Director: Dave Paxton

Account Supervisor: Derek Chappo

Program Manager: Jenny Convery

Talent: Trish Damon

Production

Production Company: MJZ

Director/DP: Joaquin Baca-Asay

Executive Producer: Emma Wilcockson

Live Action Producer: Lalou Dammond

First AD: Steven Fernandez

Production Designer: Jane Carroll

Post Production

VFX Studio: A52

VFX Supervisor: Andy McKenna

2D VFX Artist(s): Andy McKenna, Richard Hirst, Cameron Coombs, Steve Wolff

CG Artists: Ian Ruhfass, Caleb Hecht

CG Massive TD: Chris Janney

Tracking: Joe Chiechi

Roto: Tiffany Germann

Producers: Scott Boyajan, Daughn Godd Ward

Executive Producer: Megan Meloth

Color Correction

Color Company: CO3

Colorist: Tom Poole 

Producer: Dana Bloder 

Editorial

Editorial Company: Rock Paper Scissors NY

Editor:  Ted Guard

Producer: Jenny Greenfield

Sr Cutting assistant: Chris Mitchell

Assistant: JK Carrington

Audio

Music:  Keith Kenniff, Unseen Music

Sound Design:  Rock Paper Scissors NY

Audio Mix:  Mark Meyuhas, Lime Studios