The Television Academy has announced it's five nominees for the 2018 Emmy Award for outstanding commercials and Wayne McClammy's star-studded Amazon made the cut.
Social causes are often central themes in the short listed ads, but the light-hearted 'Alexa Loses Her Voice' and the 'It's A Tide Ad' were this year's exceptions.
See the full list of nominees below.
Emmy Nominations 2018
Amazon - "Alexa Lose Her Voice"
Procter & Gamble - My Black Is Beatiful "The Talk"
Monica Lewinsky - Anti-Bullying "In Real Life"
Apple - "Earth: Shot on iPhone"
Tide - "It's A Tide Ad"