Global brand experience agency Huge today announced the appointment of Wayne Deakin as Executive Creative Director to head up its London and European offering. At Huge, Deakin will work alongside Managing Director Mark Manning across the full client base and will be responsible for delivering the creative vision for the agency in the region.
Mark Manning, Managing Director, Huge London comments: “Creating truly unified brand experiences that seamlessly connect the physical world and digital world has become the number one priority for our clients both in the UK and across Europe. Wayne brings an outstanding track record across digital, innovation and communications, and crucially his understanding of how to harness creativity to connect and elevate experiences made him the perfect addition to spearhead the next phase of Huge’s European growth.”
Deakin adds: “I’ve long admired Huge, its work and its success. It is a very modern agency that values solving business problems with creativity and craft. It boldly creates products, services and experiences people love and puts consumers at the heart of everything it does - that aligns with how I think and how successful brands work today. I am thrilled to be joining the team at a very exciting time of growth,”
Deakin is a highly awarded and innovative creative who previously served as ECD for AKQA London before joining Huge. Prior to AKQA he was the joint ECD for the Engine Group.