Mon, 20 Jun 2022 15:23:37 GMT
BB Blanchard isn’t exactly surprised to be working in the film industry - her parents raised her to appreciate the art of cinema from a young age. Inspired by the feelings she got while watching great films, she instinctively knew that she would like the ability to do the same for others. She approaches her work as an editor with a sense of balance, seeing it as the final step in bringing order to elements of chaos. BB started her career as a graphics assistant, editor, and producer before becoming an in-house editor at Droga5; there she worked on numerous high-profile projects - a highlight was creating the edit structure for the award-winning ‘The Truth Is..’ campaign for The New York Times.
BB first heard about WAX through the grapevine and was highly impressed with WAX’s roster. After an introduction and a meeting with Toni Lipari, founder, she knew she had found her home. Since joining the post house, she’s worked on edits for Calvin Klein, Peloton, Spotify, and Jessica Darrow’s latest music video.
Today, BB tells LBB all about her career journey and what inspires her about the craft of editing.
BB> I started working in the film industry about 11 years ago. In my hometown of Baton Rouge, Louisiana, I worked as an editor, graphics assistant, and producer on a variety of projects, dipping my toes in the world of film, television, documentary, and local advertising. But my passion has always been editing, and that’s where I knew I would end up.
In April 2016, I moved to NYC and started working as an in-house editor for Droga5. There, I met some of the most incredible people and worked with some of the best in the industry. At the end of 2018, I had the opportunity to leap into the post house world and started at WAX, where I was able to continue to strengthen my skill set and grow as an editor.
BB> Growing up, my parents raised me to appreciate cinema, so my passion for the field started at quite a young age. I always knew that someday I would want to move others with the same inspiration I enjoy when I watch a good film. Going through school, I always had a mathematical, analytical brain that was balanced out by quirky creativity. As an editor, you’re the perfect balance of that — the ultimate creative problem-solver, striving to put a universe of pieces together to tell a story in the strongest, most thought-provoking way possible. My biggest goal with every project I take on is to arouse some sort of emotion or feeling in the viewer. It’s a challenge I look forward to every time I sit down to edit.
BB> In-house at Droga5, I worked on many notable campaigns. I worked alongside David Droga on Hillary Clinton’s presidential campaign in 2016, the Google Pixel Launch, and multiple campaigns for Chase Sapphire. I also helped create the edit structure for the award-winning ‘New York Times: Truth Is’ campaign. At WAX, I have edited campaigns for Peloton, Royal Caribbean, Spotify, Calvin Klein, and many more, and have worked with some of the most prominent agencies in the field, including Droga5, Martin Agency, Mullen Lowe, FIG, adam&eve, Mekanism, and more. I was also nominated for an AICP last year for my Scrimmage Pearl Street Caviar edit that was cut with the production studio, Hogwash.
BB> Earlier this month, I wrapped up Royal Caribbean’s newest campaign with Mullen Lowe and a Century 21 campaign with Martin Agency. I also just finished editing Jessica Darrow’s latest music video for her new song, Make it Clean. Currently, I've been working on a gorgeous campaign launch for a Brazilian chocolate company, Joaihu, with the Hogwash Studios team. It'll be a collection of six to eight films shot in Bahia, Brazil, showcasing the chocolate making process with the local Brazilian community. The story of Joaihu was so beautifully captured by the Hogwash team, I can't wait for it to finally launch at the end of this month.
BB> During my time at Droga5, I heard about WAX and their impressive roster through the grapevine. Two of my close colleagues had just finished working with them and set up an introduction for me. After meeting Toni and the team, I knew this was where I needed to be. I am still in awe at our team’s talent and how strong our creative community has become. But WAX’s success would not be possible without Toni Lipari! Toni truly believes in her team and pushes us to grow to our highest potential. Anyone would be so incredibly lucky to have a person like Toni in their corner.view more - PeopleWAX, Mon, 20 Jun 2022 15:23:37 GMT