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Wawanesa Celebrates J.D Power Win with the Quietest Auto Insurance Commercial of All Time

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Deutsch LA used ASMR to launched the quietest car ad ever
Wawanesa Celebrates J.D Power Win with the Quietest Auto Insurance Commercial of All Time

​This year, Wawanesa won the J.D. Power award as the leader in customer satisfaction in California. To share the award, the brand launched an all-new advertising campaign with creative agency Deutsch LA.

Notoriously known for loud, over-the-top commercials, the auto insurance vertical tends to be a sea of sameness in its marketing strategies. To flip the script and embody the brand’s humble values, Wawanesa is debuted the quietest ad of all time, titled, 'Shhh,' the campaign leans into the ASMR trend, showcasing visual and auditory sensations through the themes of savings and best in class service by going with Wawanesa. 

This campaign was shot and produced by Deutsch LA’s production shop, Steelhead. The shoot utilised the unique fabrication of elements created at a prop shop. 3D printed, sanitised items were then sent to the director’s home studio, where roommates served as hand models. The ASMR recording was achieved by providing audio references to the foley artist who recreated specific sound elements using completely different objects.

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Client’s Company Name: Wawanesa General Insurance Company

Assignment: 'Shhh'


President, US Operations: Chris Henn

VP, Marketing US Operations: Lisa Ward

Marketing Manage, US Operations: Leo Morales

Marketing Consultant: Darren Howard


Agency: Deutsch LA


Production: Steelhead

Editorial Company

Production Company: Steelhead

Post Facility

Production Company: Steelhead


Production Company: Steelhead

Audio Post

Production Company: Lime Studios

Executive Producer: Susie Boyajan

Senior Producer: Kayla Phungglan

Mixer: Tom Paolantonio

Genres: Tabletop

Categories: Automotive, Cars

Deutsch LA, Tue, 18 Aug 2020 23:12:01 GMT