Wavemaker's Insight Bites: Digital Children In China

Wavemaker has launched a new report on digital children in China. Defined as your core target audience in 3-10 years, they already possessing buying power, exposure and access to products and communications. Branding is imperative, but building a sustainable and inspirational brand is key to winning the future.

Digital children in China only know the abundance of information and product choices that face today’s consumers. Furthermore, they are growing up with a more global outlook and higher expectations of quality and convenience than their parents. These children treat brands and products from all over the world objectively, and they have more faith in Chinese local brands. 

As a result, global and local brands alike face unprecedented challenges in survival and growth. How to build and reinforce brand identity and competitiveness is a topic of great importance in the future.

Read this bilingual report for more information on unlocking the right answer of building sustainable and inspirational brands for tomorrow's consumers: Insight Bites: Digital Children in China