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Wavemaker Wins New Balance Media Business in China



Agency appointed to media planning and buying account

Wavemaker Wins New Balance Media Business in China

Wavemaker China has won the media planning and buying business of international sports brand, New Balance. In a competitive pitch, Wavemaker were able to stand out through their speed of thought, energy and ideas, which closely aligned to New Balance’s ambition for China. The appointment of Wavemaker came into effect on 1st December 2018.

Founded in Boston in 1906, New Balance has worked to move the world forward for more than 100 years. The brand continues to challenge convention, innovate and grow. Wavemaker was created in 2017 as a next generation media, content and technology agency, with a purpose to create growth and a prosperous future for brands. Bringing to life the shared values and ambition of the two companies through innovative and effective consumer campaigns will be a key aspect of this new partnership.

Neo Ye, marketing director of New Balance commented: “It wasn’t an easy pitch for all the agencies considering the ambition of changing the game in China for New Balance as well as time pressure facing, and we were really glad to see a creative yet down to earth plan from Wavemaker that we believe to support us to drive towards our vision and objective.”

“We are a group of passionate, energetic, and creative young minds, eager to make the future,” said Karen Ho, chief growth officer of Wavemaker China. “New Balance is one of the great global sports brands, with a truly unique character that we are excited to embrace and help grow. Through the pitch process, the New Balance team has been open in their expectation, making it easy to quickly establish mutual understanding and a foundation for a collaborative, successful partnership. We look forward to working with New Balance to inspire and delight Chinese consumers.”

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Wavemaker UK, Tue, 11 Dec 2018 11:01:36 GMT