Wavemaker Wins L'Oréal Media AOR in Thailand

Wavemaker has been awarded the media AOR for L'Oréal in Thailand following a competitive review – adding 2 new scopes in digital lead media and paid search (SEM).

The appointment allows Wavemaker Thailand to expand its responsibilities to cover all media services for the 4 divisions and brands of the world leader in beauty in Thailand, including Professional Products Division, Consumer Products Division, L'Oréal Luxe and Active Cosmetics Division.

Representative from L'Oréal Thailand commented on the appointment, “We were impressed by the level of commitment and enthusiasm which Wavemaker Thailand has demonstrated throughout the pitch process. Our decision was based on the team’s strategic approach and understanding of our business, forming the foundation of our partnership. We look forward to closely collaborating with Wavemaker.”

Christina Vacharanetr, Managing Director of Wavemaker Thailand, said, “We are delighted & proud to continue to grow our partnership with L’Oréal Thailand, a company with a strong passion for beauty for Thai women. L’Oréal is constantly challenging and evolving the way we work together to drive their business performance. Our strong purchase journey understanding, alongside our operating system (Rapid Growth Planning), has enabled Wavemaker to become strategic consultants in the marketing strategy, digital and data space. Our united team has made me so proud.”