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Wavemaker Wins Epson Printer Media Business

16/07/2020
Media Agency
London, UK
54
Share
Wavemaker will handle traditional and digital media along with social and content

Wavemaker recently obtained the integrated media planning and buying business of Epson China’s household printer product line, including traditional and digital media, social, content and search.

Due to the impact of Covid-19, Chinese families have surging demand for home printer, which now is deemed a family necessity. With strong technology and brand gene, Epson hopes to further expand brand and product awareness and influence. Furthermore, through the marketing of star product EcoTank Refillable Ink printers, Epson aims to improve business growth quickly, and also to establish brand’s leading position in the long time.

Wavemaker China managing director Julep Lin said: “Based on insight into the Chinese home printer market and consumers, and deep understanding of Epson's business goals, Wavemaker clearly defines growth opportunities for the brand.” With targeted audience and targeted media strategy, tailor-made data-driven solution ensures media and business performance, with high effectiveness and efficiency.

Based on insights into 3C category, Wavemaker successfully seized high-demand consumers, winning heart and mind along the purchase journey and drove growth. Its unique data analysis tools and unique insights are praised by clients, as Wavemaker is not only a media agency, but also reliable business partner.

After winning clients such as Huawei, Xiaohongshu, Pernod Ricard, Perfetti Van Melle and China UnionPay in 2019, and taking the lead in R3's 2019 new business ranking of media agency in China, Wavemaker once again secured the top rank in COMVergence 2020 Q1 the NBB (New Business Barometer) in the Asia-Pacific region. Shortly impacted by COVID-19, Wavemaker resumed its growth momentum after the global brand renewal in March. Its positive provocation culture and methodology has helped the agency won the heart of a series of new clients including Epson and Meituan.


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