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Wavemaker Wins Competitive Agency Pitch for foodpanda


Remit includes media, activations, influencer management and PR

Wavemaker Wins Competitive Agency Pitch for foodpanda

Asia’s largest delivery platform, foodpanda, recently appointed Wavemaker as its media agency for 2022, encompassing a wide breadth of their business, which includes media, activations, influencer management and PR. The agency won the hotly contested 5-way pitch.

“foodpanda is now in more than a hundred cities, and counting. As we grow, we stay committed to address the evolving needs of the Filipino customers through our growing range of services. And with this commitment, it is imperative to have a dependable, agile and committed partner to help move our campaigns forward and upward; making sure that we connect with Filipinos nationwide especially during these trying times. 

"We are confident that with Wavemaker as a partner, we will be able to explore countless possibilities to provide the quick commerce experience that our communities deserve.

"We look forward to working with Wavemaker this year and positively impact communities in unique and meaningful ways,” said Roj Tirona, foodpanda’s senior manager of marketing communications.

“We are beyond excited to work with such a strategic and relevant partner in the pandemic. We are committed to growing the foodpanda business and supporting the digitalization of small to medium businesses. Together, we can help these SMEs rebound in the post-pandemic future,” said Malu Vasallo, CEO of Wavemaker.

Effective this January 2022, this development follows closely on the heels of another massive win for the agency in Zuellig Pharmaceuticals.

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Wavemaker Singapore, Mon, 07 Mar 2022 08:15:00 GMT