Wavemaker Wins Bungie Media Account

Wavemaker has revealed it's been appointed by US video game developer Bungie to handle its media buying and planning in key markets including North America, Europe and APAC. The appointment is effective immediately.

Bungie is an independent, employee-owned game development studio dedicated to creating hopeful worlds that inspire passionate player communities and lifelong friendships. For more than two-and-a-half decades that purpose has led to the creation of some of the industry's most celebrated gaming franchises, including Marathon, Myth, Halo, and Destiny. Today, Bungie is focused on developing the future of the Destiny universe and new worlds to come.

Brian Porter, digital marketing director of Bungie, said: “The gaming industry has never been more competitive, so we need a smart and proactive media agency partner to help us cut through the noise and match our ambition. Delivering media to our millions of fans around the world is paramount. Wavemaker’s knowledge and expertise positions them well to assist us in overcoming the challenges faced in a fast-moving industry.”

Toby Jenner, global CEO of Wavemaker, added: “Bungie is an exciting and ambitious company playing in the fastest growing entertainment medium in the world. To date, tens of millions of players have found something special in the world of Destiny, and we are looking forward to keep asking the tough questions that will mean growth for Bungie and more gaming experiences for the worldwide gaming community.”