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Wavemaker US Appoints New Chief Strategy Officer



Dennis Potgraven is passionate about driving breakthrough marketing campaigns, focused on digital and owned marketing communications media

Wavemaker US Appoints New Chief Strategy Officer

Wavemaker has appointed Dennis Potgraven to the role of chief strategy officer U.S., effective immediately. Dennis will be responsible for leading Wavemaker’s strategy and planning practice, activating Wavemaker’s provocative planning approach to create new growth opportunities across a diverse client portfolio.

Dennis joins from Havas Group, where he led the strategy teams for the creative, digital and media businesses as chief strategy officer for the greater Chinese market. An international marketing professional, Dennis brings extensive agency experience in establishing brands, delivering integrated marketing communication and creating customer value.

As part of the U.S. ExCo team, Dennis will report to Wavemaker US CEO Amanda Richman who spoke on the appointment: “Our success in 2020 was driven by our people and their commitment to positively provoking growth for our clients. Dennis’ strategic expertise across media, creative and data sciences, paired with his client background, will elevate our work to be more holistic and high impact in driving client growth.”

Dennis added: “What continues to impress me about the Wavemaker US organisation is the tech, data and content capabilities ingrained within a collaborative culture. My experience in the Chinese market, where eCommerce and social behaviours distinctly inform successful growth strategies, has convinced me that Wavemaker is best placed to deliver more connected solutions.”

Dennis Potgraven is an international marketing executive with extensive experience in marketing, comms and strategic planning. With experience on both the client and agency side, he worked for many years in-house with FMCG and retail brands, including Nestlé and Ahold-Delhaize. In agency roles, Dennis oversaw strategy development for local and regional clients in various categories, new business and thought leadership. These clients included Danone, KIA, LG, KLM, Reckitt Benckiser, Coty, AXA, Emirates, Peugeot, Citroen, Disney, TDA, Hershey’s, Remy, Tsingtao, Cointreau, Swarovski, Tyson, PUMA, IKEA and Hermes.

Dennis is passionate about driving breakthrough marketing campaigns, focused on digital and owned marketing communications media and driving growth by energising brands in challenging markets.

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Wavemaker US, Fri, 22 Jan 2021 10:00:39 GMT