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Wavemaker UK Promotes Ian Stevens to Executive Committee

17/02/2023
Media Agency
London, UK
255
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Expands video planning team to cement connected video offering

Wavemaker has promoted chief investment officer Ian Stevens to its executive committee as part of a move designed to more closely integrate client media investment strategies with cross-channel planning, and drive excellence in collaboration with media partners.

Ian has been a part of the agency since 2006, joining MEC as a client activation director and rising through the ranks to become chief investment officer in December 2020. As a new member of the executive team, he will continue to report to CEO, Kelly Parker, and will take on additional responsibilities across the agency’s digital and investment teams to ensure clients receive seamless delivery across both off and online channels at industry-leading value.

He will also continue to drive the agency’s responsible investment strategy into new territories, following Wavemaker’s recent announcement that use of the GroupM Carbon Calculator and inclusive planning strategies have become the default standard for clients, with brands being asked to opt out if they do not wish to see their plans optimised in the most sustainable and inclusive way. 

Thinkbox and The Specialist Works alumnus Sam Olive also joins Wavemaker this month as head of video. Olive will report into general manager, Emma Moorhead who leads Wavemaker’s video planning team and is responsible for spearheading Wavemaker’s research into the effectiveness of online video and social platforms. Olive brings over 20 years of industry experience to the role and together with Moorhead will be responsible for setting the future agenda for best-in-class holistic video planning, activation and measurement across all screens and formats.

Kelly Parker, CEO, said: “Ian is an outstanding media practitioner and forward-thinking member of the Wavemaker team.  Day in, day out he demonstrates the values of lean in leadership and epitomises our positive provocation attitude in his relentless pursuit of a better way for our clients to grow their businesses. 

"As we accelerate towards a future powered by AI and automation, clients need a model that delivers tailor-made, outcome-driven, digital capabilities at scale and speed, so doubling down on investment management and specialist craft skills is a must.”

Ian Stevens added: “I am incredibly excited to have this opportunity to put progressive client investment strategies and the craft of channel planning at the top of our agenda. 

"Now is such an exciting time to be working in media, the pace of change is only going to keep getting faster and with Sam Olive joining Emma’s team, Wavemaker has two of the best planning experts and provocateurs in the industry to help our clients navigate what's ahead.”

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