Wavemaker UK Launches New Media Essentials Certificate

Wavemaker UK has launched a one-of-a-kind free training programme – the Media Essentials Certificate – exclusively for its clients. Aimed at those in junior positions but open to all seniority levels, the certificate content will cover the foundations of media, from how each channel works to what makes a brilliant brief, in just 12 modules.

The training programme has been designed with Wavemaker UK’s mission in mind – to create unrivalled work that moves people and has a positive impact in the world. The agency aims to develop a shared understanding of how media and marketing work in order to operate in tandem with its clients. By doing this, they will together create outstanding consumer experiences across the media landscape and therefore unlock exceptional growth at the same time.

Each module will take the form of a half-an-hour lesson, which will be hosted live by Wavemaker UK’s specialists, channel leads and planners – a rare opportunity for those that sign up to meet and learn from a high calibre of professionals.

The certificate forms part of the agency’s Wavemaker Insider offering – a programme designed to provide genuine value to clients through access to its latest cutting-edge research, carefully curated events, industry provocations and now, training.

Kelly Parker, CEO, Wavemaker UK, said, “I am absolutely delighted to be launching a one-of-a-kind training course for our clients. Having a shared understanding about how media and marketing work will undoubtedly help us on our mission to deliver unrivalled work that moves people and has a positive impact in the world. This is a unique opportunity for our clients to arm themselves with the knowledge they need to take communications to the next level and unlock transformational growth.”

Elliott Millard, head of planning, Wavemaker UK, commented, “Planning is my passion – it's what I live and breathe every day and I am very excited to welcome our clients onto this programme to talk all things media. In order to deliver unrivalled campaigns, we need to have a mutual understanding about how it all works. And this programme is not only about elevating our collaborative output – our industry’s talent will have this knowledge under their belt as they progress throughout their careers, and that will only be a good thing.”

The weekly training will kick off in the last week of April. The first and last lesson will take place in person at Wavemaker UK’s Sea Containers HQ, and the 10 in between will be virtual.

To signify completion of the course, trainees will be awarded a Wavemaker Insider Media Essentials Certificate.