Wavemaker has announced the further strengthening of its senior leadership team with the appointment of Mu Ali as chief growth officer.

In this newly created position, effective as of today, Mu will be focused on leading and generating strategic business growth for Wavemaker UK.

He brings a wealth of experience to the role, joining from Publicis Media, where he worked for the past three years as Business Development Director, focusing on opportunities across their portfolio of agencies including Blue449, Performics, Spark Foundry, Starcom and Zenith. His unique blend of experience in commercial, strategic and creative direction and marketing has been instrumental in helping agencies and consultancies achieve sustainable growth.

Paul Hutchison, CEO at Wavemaker UK, said, “I’m delighted that Mu is joining Wavemaker as our first UK Chief Growth Officer. Mu has vast experience across the key areas that drive business growth, and this coupled with his years working within the wider UK agency network, will make him an invaluable asset to our growing senior leadership team. As we move into our second year, we remain committed to investing in our agency to drive future growth for our current and future clients.”