Wavemaker UK, the media, content and technology agency, is bringing all its data-driven marketing specialists into one unit to focus on digital transformation for brands.
From October 2018, Wavemaker Precision will provide a single hub of experts from five fields: technology, analytics, platforms, data strategy, and the precision planning leads who bring the disciplines together.
Christiaan Lette joins Wavemaker UK as general manager on the agency’s L’Oréal account on October 1st, with a focus on leading the company’s digital media transformation. An expert in the fusion of digital media, search, e-commerce, CRM and technology, he will also oversee Wavemaker Precision.
Lette joins from digital specialist tkm9 Group, where he has been managing director since 2016, when he helped launch the Australian agency’s UK office in London. He has worked across sectors including CPG, luxury, healthcare, technology, telecoms, automotive, retail, finance, and spirits.
As part of its service across the London and Manchester offices, Wavemaker Precision has developed a “digital maturity” model designed to identify what stage a client has reached in its evolution. This will allow the agency to work out a client’s ambitions and accelerate the process of digital transformation.
David Fletcher, Chief Data Officer at Wavemaker, said, “We can help clients make their total investment in technology work harder by putting the right processes in place, and turning data into a strategic asset. When used in a way that respects the customer, data and tech can create better experiences at every step of the journey.”
Alex Steer, Chief Product Officer at Wavemaker, said, “Marketing is a bit like fishing. Sometimes you fish with a net to catch lots of potential customers at once: that’s Wavemaker Media. Sometimes, you fish with a spear, targeting high-value individuals: that’s WavemakerPrecision. And sometimes, you fish with dynamite to throw something new into the water and blow everything up: that’s Wavemaker Content. We’re simplifying our offer to help clients transform their marketing faster.”
Wavemaker already provides precision marketing, data strategy and analytics services for some of the UK’s most advanced digital marketers, including L’Oréal, Compare the Market, British Airways and Purple