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Wavemaker Singapore Promote Smith Bhatt and Shamsul Islam


Promotions amplify and accelerate its ecommerce and precision offerings in Asia-Pacific

Wavemaker Singapore Promote Smith Bhatt and Shamsul Islam

Shamsul (Shams) Islam (pictured left) is the new head of precision, Wavemaker Asia-Pacific effective 1st June 2022 and Smith Bhatt (pictured right) will be the new head of ecommerce, Wavemaker Asia-Pacific effective 1st July 2022. Both will continue to report to Rose Huskey, chief client officer, Wavemaker Asia-Pacific.  

In his new role as a senior leader within the Wavemaker Asia-Pacific consultancy hub, Shams will be chief advocate and expert in performance media, analytics, data & technology. He will also be responsible for defining, developing, and driving best in class Precision strategy and management, through Wavemaker and our clients’ business.  

Previously Shams was performance director at Wavemaker Asia-Pacific, overseeing digital excellence across key regional clients and local markets and leading the development of our regional digital centre of excellence and its impact on our clients’ business across the region.  

Shams remarkedThe digital ecosystem is changing faster than ever before, impacting not only media, but also how people live, behave and think. The most exciting part of my new role will be to stay ahead of these changes and translate them to growth opportunities for our clients, and for our people.  I am very fortunate to be at a place where we have amazing brands that are eager to embrace change together, as well as Wavemakers who are always excited to come in every day and try something new. I am thankful & humbled by the opportunity, and excited to hit the ground running! 

Smith was previously Regional Digital & Ecommerce Lead for clients across South East Asia. Before this, he was heading the performance & ecommerce practice at Entropia – Accenture where he was responsible for deploying and developing best-in-class tools to implement automation in performance marketing, and consumer journey mapping. He has extensive experience working and managing diverse categories and large clients across the ecommerce, digital & performance spaces. An extension to his previous scope, He will be responsible in driving growth on ecommerce pillars of Strategic Consulting, Product, Store Insights and Growth Marketing. He would continue building & leading Regional ecommerce & Digital Hubs, and driving our ecommerce offering better in the region. 

Smith commentedI am excited to take up my new role and bring a fresh perspective to the ever-changing Ecommerce landscape. At Wavemaker, we strongly believe in driving growth for our clients (category leaders, new economy, all of them!) by driving positive provocation. My vision is to grow our specialized Commerce offering that contributes to solving the business challenges of our clients instead of their isolated media/marketplace/product/retail challenges.” 

“I am excited and confident that the duo will bring fresh and innovative approaches in all the work they do as we continue building a strong team of positively provocative future leaders and mentors., Rose added.  

Gordon Domlija, CEO, Wavemaker Asia-Pacific remarked, To accelerate our leadership in the digital space, our organisational structure and ethos promotes integrated expertise that sits at the heart of our thinking and work. Ecommerce, performance, audience architecture and addressable personalised content are not siloed specialisations, they are what we do every day, for every client, to deliver effective full funnel planning and execution. I love working with Shams and Smith, they are exceptional, expert talents, but they are also truly humble, collaborative teammates who help all of us achieve consistent levels of excellence. These are fantastic and well-deserved promotions that will ensure our continued growth and leadership in the digital world.” 

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Wavemaker Singapore, Wed, 29 Jun 2022 02:21:04 GMT