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Wavemaker Promotes Stuart Bowden to Global Chief Strategy and Product Officer

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Stuart Bowden will ensure clear communication, continuity and free flowing provocation between strategy, where ideas are created, and product, where ideas are converted into growth for the agency’s clients

Wavemaker Promotes Stuart Bowden to Global Chief Strategy and Product Officer

Wavemaker’s global chief strategy officer has taken on a wider role in a move to link the agency’s strong planning culture closer to its tools, technology and platforms.

As global chief strategy and product officer, Stuart Bowden will ensure clear communication, continuity and free flowing provocation between strategy, where ideas are created, and product, where ideas are converted into growth for the agency’s clients.

Global CEO Toby Jenner commented: “Wavemaker has an incredibly strong product development pedigree, and by combining that with our strategic planning excellence I believe we’ll be even better at addressing our clients’ needs. Stuart is one of our industry’s strongest strategic thinkers and a key contributor to Wavemaker’s recent success. I’m tremendously pleased that he’ll continue to play a key part in creating a bright future for us.”

Stuart Bowden added: “Over the past two years, Wavemaker teams have built some of the most pioneering tools, technology and platforms in our industry, many of which will power GroupM for the future. I’m excited about bringing cutting-edge technology together with human ingenuity to keep creating market-beating ideas for our clients.”

Over the past year, Wavemaker has introduced a series of new technology products into its Provocative Planning platform, including Maximize, the world’s first AI powered multi-audience planning tool as well as the first-ever integration of Amazon Advertising’s Overlapping Audiences API.

The promotion of Stuart Bowden comes after the recent appointments of ex-Accenture Kathryn Spaeth as global chief transformation officer, Shipra Roy as global chief people, inclusion and culture officer and Helen Price as global chief investment officer.

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Wavemaker UK, Tue, 09 Nov 2021 14:45:24 GMT