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Creative in association withGear Seven
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Wavemaker Makes Magic on the Radio for Netflix's Eurovision Song Contest Movie

04/06/2021
Group745
Media Agency
London, UK
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Wavemaker launched the Eurosong radio station, solely dedicated to Eurovision music
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One of biggest events to be cancelled during the pandemic was Eurovision. Watched by over 180M people, Wavemaker's client Netflix picked up the distribution rights to Eurovision Song Contest: The Story of Fire Saga. Wavemaker's brief was to launch the movie and create big, bold PR.

Netflix has historically dismissed radio, but with listeners at an all-time high, it was the time to provoke our client into thinking again.

Wavemaker created Magic: Eurosong, a pop-up radio station dedicated to Eurovision music. For 10 days, it played winning Eurovision songs and all the eccentric acts that make the contest so beloved.

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