Not Just a Cadbury Ad has done it again and wins Grand Prix for the campaign of the year at Festival of Media Asia-Pacific (FOMA) 2022.
Mondelēz India’s heart-warming Diwali campaign by Wavemaker India (and Ogilvy India) positively provoking sales for thousands of COVID-hit neighbourhood stores has bagged overall Grand Prix for Campaign of the Year, 5 Gold and 1 Silver at the recent FOMA 2022.
The winning work combined brand purpose, commercial creativity and martech innovation. It featured an interactive YouTube video and a microsite encouraging consumers to shop at small local stores. Sales grew by 32%. The campaign was also recognised at Cannes Lions, WARC Awards for Asian Strategy, WARC Media Awards, SMARTIES APAC, Spikes Asia and more.
Another Mondelēz India campaign, Making India Generous, One Thank You at a Time also won a Silver.
"It is an honour to take home the Grand Prix for this Cadbury campaign at the prestigious FOMA 2022. We are grateful to team Mondelēz and partners for believing in us and walking with us in this journey. Winning metals across categories is a huge testament to the diverse expertise we have at Wavemaker India.” - AJAY GUPTE, CEO – SOUTH ASIA
Full list of wins from FOMA 2022:
Not Just a Cadbury Ad, Cadbury Celebrations, Team MDLZ
- GRAND PRIX: Campaign of the Year
- GOLD: Best Response Campaign
- GOLD: Best Use of Real-Time Marketing
- GOLD: Best Use of Digital Media – Technology
- GOLD: Best Use of Talent
- GOLD: The Effectiveness Award
- SILVER: The Creative Use of Media Award
Making India Generous, One Thank You at a Time, Cadbury Dairy Milk, Team MDLZ
- SILVER: Best Communications Strategy