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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Wavemaker Crafts More Than Just a Cadbury Ad for Latest Spot

04/06/2021
Media Agency
Mumbai, India
51
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The Wavemaker India team showcase over 7000 stores across India to show the generosity of Cadbury

The pandemic has had a crippling effect on the Indian economy. While the big brands got back on track with their large marketing budgets, the neighbourhood stores did not have the same resources.​

Wavemaker crafted a hyper-local personalised campaign on the back of evoking generosity, the core proposition of Cadbury Celebrations, releasing an ad featuring these businesses. Wavemaker provoked consumers that these stores were the backbone for our essentials before and during the pandemic.

A little recognition would go a long way to help revive their businesses. Wavemaker showcased 7000+ stores across 34Mn consumers in two weeks, making it a truly generous ad.

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