Wavemaker Announces Allison Coley as Global Client Lead for Colgate-Palmolive

Wavemaker veteran Allison Coley is moving to the role of managing director, global media for the Colgate-Palmolive account and becomes part of Red Fuse, the integrated global WPP team dedicated to serving the client worldwide. The announcement was made by Alastair Bannerman, Wavemaker’s Global Client President.

Currently chief client officer APAC at Wavemaker, Allison will relocate to New York and take up the position from 1^st July 2021. She will be responsible for leading global client engagement and accelerating media and digital transformation across the Colgate-Palmolive business and the global network of Wavemaker agencies.

A longstanding member of Wavemaker’s leadership team, Allison has held senior international management roles in New York, London, Paris as well as in APAC as North Asia CEO and, latest, as APAC Chief Client Officer. She is an experienced client leader and has among others worked with brands like Huawei, AXA, Pfizer Consumer Healthcare and VISA. She previously worked on the Colgate-Palmolive account between 2008 and 2016.

Allison takes over the role from Renato de Paula who moves on to lead Red Fuse in LATAM. Rose Huskey, Wavemaker’s CEO, South East Asia will take over Allison’s responsibilities in APAC.

Alastair Bannerman said: “We’re incredibly proud of our 20+ years’ partnership with Colgate-Palmolive and how we’ve always pushed ourselves to give the client our best. Allison is maybe our most experienced senior client leader, and she’s a trailblazer with a track record of delivering excellent client focused solutions. I couldn’t think of anyone better suited to positively provoke strong growth and transformative work for Colgate-Palmolive over the next 20 years.”

Allison added: “I’m really excited to get back to working with the global management team at Colgate-Palmolive and delivering growth strategies for the group’s incredible portfolio of brands. I’m inspired, motivated and looking very much forward to be a part of the many groundbreaking initiatives across the organization.”