Wavemaker and Acceleration Adds In-housing Consultancy and Digital Transformation to Perrigo Media Brief

Wavemaker today announced that following a competitive pitch process, it has been awarded an in-housing consultancy and digital activation brief by global consumer-focused self-care company Perrigo, adding to its existing media remit.

Wavemaker, in partnership with WPP’s data and technology consulting specialist Acceleration, will work with the Perrigo marketing team and provide consultancy and support to the company as it begins the process of in-housing its digital activation across 25+ markets in Europe. 

Mira De Maeyer, Perrigo’s VP marketing and digital, said: “We’ve been extremely impressed with Wavemaker’s performance as our media agency and that continued throughout this pitch process, with the addition of Acceleration expertise. The team demonstrated its enhanced capabilities, not just in digital activation across markets, but also in its work supporting clients through digital transformation and in-housing journeys.”

Zinia Bhattacharya, global senior client partner at Wavemaker, added: “We’ve enjoyed a fruitful and successful partnership with Perrigo since winning the media brief back in 2019. We are delighted to have won this project, which is a recognition of the strength of our growing consultancy offering and our ability to help clients navigate the complexities of in-housing key digital practices.”