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Watkins Books Launches Palm Reading iPhone App

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The interactive video application ‘Fenopalm’ uses Facebook data to create bespoke reading

Watkins Books Launches Palm Reading iPhone App

 

Watkins Books, one of the world's oldest and leading independent bookshops specialising in mind, body and spirit, has launched a revolutionary new iPhone app. Created by JWT London, Fenopalm is the world’s first interactive video palm reading app powered by a social network.
 
Using image recognition techniques Fenopalm scans a user’s palm and analyses the head, heart and life lines, zodiac sign and index-to-ring-finger ratio. It then examines a user’s Facebook API to utilise information surrounding social and work life, relationships and friendships, as well as geolocation data to take into account the time of day and the local weather conditions when the reading is being taken. The outcome of the analysis is a bespoke interactive video featuring renowned palm reader Swami Krishna. 
 
Moreover, the free app will also recommend books and events from the unique Watkins Books catalogue based on a user’s profile and will be given a shareable text report of Swami’s reading.
 
Etan Ilfeld, Owner of Watkins Books, said: “We’re delighted with this innovative creation from the people at JWT London. Fenopalm allows users to experience the magic of palm reader, Swami Krishna, whilst also building the Watkins Books brand by focusing on digital technology and innovation in order to reach new audiences.”
 
Fenopalm is available to download from iTunes.
 
 
Credits
 
Creative agency: JWT London
Executive Creative Director: Russell Ramsey
Digital Executive Creative Director: Ricardo Figueira
Head of Innovation Lab: Miguel Andrés-Clavera
Creatives: Miguel Andrés-Clavera and Bruno Xavier
Copywriter: Kell Lunam-Cowan
Project Manager: Joseph Bassary
Video Production Company: Your Mom
Digital Post Production: Pixel Kitchen
 
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lbbonline.com, Tue, 28 Aug 2012 16:13:16 GMT