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Creative in association withGear Seven
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WATERisLIFE Gives Sub-Saharan Africans Their 'Last Family Portrait'

01/05/2015
Advertising Agency
New York, USA
42
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Deutsch NY teams with renowned photographer Neil DaCosta for emotional new project

Did you know that every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water – with nothing to remember them by? That’s why WATERisLIFE and Deutsch NY have partnered with award-winning photographer, Neil DaCosta, to create a new campaign called, “The Last Family Portrait.” 

An emotional project that set out to give remote families their first-ever portraits – knowing it might be their last.   

The print campaign features individual family portraits, each with a call to action, and are being distributed in-kind. The campaign will run in Bloomberg, The Economist, and Forbes, among others. 

WATERisLIFE President, Kristine Bender summed it up perfectly: "Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave…This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project’s goal isn’t just to give family portraits, it’s to keep these families alive.”