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WATERisLIFE Gives Sub-Saharan Africans Their 'Last Family Portrait'

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Deutsch NY teams with renowned photographer Neil DaCosta for emotional new project

WATERisLIFE Gives Sub-Saharan Africans Their 'Last Family Portrait'

Did you know that every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water – with nothing to remember them by? That’s why WATERisLIFE and Deutsch NY have partnered with award-winning photographer, Neil DaCosta, to create a new campaign called, “The Last Family Portrait.” 

An emotional project that set out to give remote families their first-ever portraits – knowing it might be their last.   

The print campaign features individual family portraits, each with a call to action, and are being distributed in-kind. The campaign will run in Bloomberg, The Economist, and Forbes, among others. 

WATERisLIFE President, Kristine Bender summed it up perfectly: "Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave…This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project’s goal isn’t just to give family portraits, it’s to keep these families alive.”

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Print / OOH

Retoucher: James Cullinane


Editor: (Sr) Eric Grush, Pete Slife, Marcus Land

Creative Agency

Art Director: Brittany Rivera

Chief Creative Officer: Kerry Keenan

Copywriter: Kevin Meagher

Creative Agency: Deutsch New York

Designer: Brian Gartside

Digital Designer: Alex Miller

Digital Developer: Shane Akins

Digital Producer: (Assist) Libby Carespodi

Director of Integrated Production: Joe Calabrese, (Media) Karen Benson

Executive Creative Director: Menno Kluin

Head of Digital Production: Suzanne Molinaro

Photographer: Neil DaCosta

Print Producer: Donald Odell

Producer: Joe Pernice

Producers: (Post) Francess Tom-Sahr

Design director: Juan Carlos Pagan

Categories: Charity, Corporate, Social and PSAs

Deutsch NY, Fri, 01 May 2015 08:59:59 GMT