WaterAid has appointed GOOD agency to help develop an entirely new approach to fundraising. This winter, WaterAid will take on their most ambitious fundraising target yet, hoping to raise £4million pounds over the course of three months. The appeal will be match-funded by the government, so we will need to engage a much wider audience than ever before. GOOD agency won the competitive pitch to help WaterAid on this journey to break the mould for fundraising.
The multi-channel appeal will aim to break down the barriers between audiences in the UK and WaterAid's beneficiaries all over the world - united by shared values and cultural similarities. The brand will focus on a community in a tiny village in Sierra Leone called Tombohuaun, telling the human story of how supporters can help the most hard to reach people by bringing them clean water, and with it a future, all in their voices.
Hanisha Kotecha, Deputy Managing Director from GOOD Agency said: “We’ve been working with WaterAid for over seven years, supporting their fundraising acquisition programme but winning this project was a huge accomplishment for the agency. It allows us to really push the boundaries across the organisation for this appeal.”
Jon Eserin from WaterAid said: “We chose GOOD as our partners because they delivered a very compelling creative strategy to tell this incredible story differently, their understanding of the engagement and fundraising sides to this appeal really stood out.”
Categories: Charity, Corporate, Social and PSAslbbonline.com, Wed, 01 Nov 2017 13:22:06 GMT