Hobby home page
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

WaterAid Appoints GOOD Agency for Winter Campaign

Hires, Wins & Business 0 Add to collection

Agency to bolster charity's efforts to raise four million pounds over the course of three months

WaterAid Appoints GOOD Agency for Winter Campaign

WaterAid has appointed GOOD agency to help develop an entirely new approach to fundraising. This winter, WaterAid will take on their most ambitious fundraising target yet, hoping to raise £4million pounds over the course of three months. The appeal will be match-funded by the government, so we will need to engage a much wider audience than ever before. GOOD agency won the competitive pitch to help WaterAid on this journey to break the mould for fundraising. 

The multi-channel appeal will aim to break down the barriers between audiences in the UK and WaterAid's beneficiaries all over the world - united by shared values and cultural similarities. The brand will focus on a community in a tiny village in Sierra Leone called Tombohuaun, telling the human story of how supporters can help the most hard to reach people by bringing them clean water, and with it a future, all in their voices. 

Hanisha Kotecha, Deputy Managing Director from GOOD Agency said: “We’ve been working with WaterAid for over seven years, supporting their fundraising acquisition programme but winning this project was a huge accomplishment for the agency. It allows us to really push the boundaries across the organisation for this appeal.”

Jon Eserin from WaterAid said: “We chose GOOD as our partners because they delivered a very compelling creative strategy to tell this incredible story differently, their understanding of the engagement and fundraising sides to this appeal really stood out.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Charity, Corporate, Social and PSAs, Wed, 01 Nov 2017 13:22:06 GMT