Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
I Like Music
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Water Kingdom Keeps Hope Afloat

115

ADD TO COLLECTION

Promises better times with a creative conceptualised by Wunderman Thompson Mumbai

Water Kingdom Keeps Hope Afloat

Covid-19. Pandemic. Quarantine. Words that had no place in our lives are now a huge part of our vocabulary. And not just for a part of the population, but for the entire world. This has truly been a shared worldwide experience, a collective suffering, and, in that respect, is what makes this pandemic and its effects truly unique. In the same vein, a message of optimism and hope is also what the world, and each one of us, so desperately needs.

This creative piece of work from Water Kingdom, designed and conceived by Wunderman Thompson Mumbai, is that message of hope. A deep-dive into what is easily one of the darkest periods in modern memory, it is both, an acknowledgement of what we all have been through, and an appreciation of what awaits us on the other side of this pandemic-induced phase of our lives.

Art-directed in a way to appear slightly confusing at first, the communication resolves itself when one starts to read at the bottom and moves upwards. Just like these topsy-turvy times, where sometimes top is down, and down, up. 

CREDITS

Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Theme parks, Sports and Leisure

Wunderman Thompson South Asia, Thu, 25 Jun 2020 09:19:48 GMT