Thu, 19 Mar 2015 14:21:33 GMT
With UK spring just around the corner, krow have created a playful ad using time lapse to show how a new sofa can be at the centre of change in your living room.
The spot focuses on a dull living room, which comes to life when a floral sofa is illuminated by the rays of sunshine from outside, awakening it and causing the printed flowers on the sofa to open up. This in turn sparks a chain reaction in the room with threads sprouting from the floorboards quickly forming into a rug, and an ordinary lampshade metamorphosing into an elaborate one.
The campaign is designed to encourage consumers to embrace the freshness of spring and make a change in their homes, starting with the heart of the home – the sofa.
Nick Hastings, Creative Founder at krow said: “The ad feels like a blast of fresh spring air, the sofa looks gorgeous and by the end of the commercial, so does the room. Bring in spring!”view more - Creative
Director: Pedro Romhanyi
Production Company: Outsider
Creative Agency: krow
Executive Creative Director: Nick Hastings
Senior Planner: Aileen Ross
TV Producer: Davina Hickson
Creatives: Jon Mitchell, Darryl George
Genres: Visual VFX
Categories: Home Appliances, FurnitureOutsider, Thu, 19 Mar 2015 14:21:33 GMT