With UK spring just around the corner, krow have created a playful ad using time lapse to show how a new sofa can be at the centre of change in your living room. 

The spot focuses on a dull living room, which comes to life when a floral sofa is illuminated by the rays of sunshine from outside, awakening it and causing the printed flowers on the sofa to open up. This in turn sparks a chain reaction in the room with threads sprouting from the floorboards quickly forming into a rug, and an ordinary lampshade metamorphosing into an elaborate one. 

The campaign is designed to encourage consumers to embrace the freshness of spring and make a change in their homes, starting with the heart of the home – the sofa.

Nick Hastings, Creative Founder at krow said: “The ad feels like a blast of fresh spring air, the sofa looks gorgeous and by the end of the commercial, so does the room. Bring in spring!”