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Watch This Living Room Come to Life in DFS’ Refreshingly Spring-Like Spot

Creative 405 Add to collection

krow and Outsider’s Pedro Romhanyi with a sunny campaign for the UK furniture brand

Watch This Living Room Come to Life in DFS’ Refreshingly Spring-Like Spot

With UK spring just around the corner, krow have created a playful ad using time lapse to show how a new sofa can be at the centre of change in your living room. 

The spot focuses on a dull living room, which comes to life when a floral sofa is illuminated by the rays of sunshine from outside, awakening it and causing the printed flowers on the sofa to open up. This in turn sparks a chain reaction in the room with threads sprouting from the floorboards quickly forming into a rug, and an ordinary lampshade metamorphosing into an elaborate one. 

The campaign is designed to encourage consumers to embrace the freshness of spring and make a change in their homes, starting with the heart of the home – the sofa.

Nick Hastings, Creative Founder at krow said: “The ad feels like a blast of fresh spring air, the sofa looks gorgeous and by the end of the commercial, so does the room. Bring in spring!”

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Client

Brand: DFS

Production Company

Director: Pedro Romhanyi

Production Company: Outsider

Creative Agency

Creative Agency: krow

Executive Creative Director: Nick Hastings

Senior Planner: Aileen Ross

TV Producer: Davina Hickson

Creatives: Jon Mitchell, Darryl George

Genres: Visual VFX

Categories: Home Appliances, Furniture

Outsider, Thu, 19 Mar 2015 14:21:33 GMT