Droga5 London’s new campaign for Amazon focuses on that moment when you envision your future self living in harmony with that stylish item you absolutely need in your life. 

The series of four films reinforce all the great stuff no one knows you can get on Amazon Prime – the stuff that gets you excited such as home furniture (Chair, Bed) and great fashion (Jacket, Dress), all with the convenience and ease of Prime.

In the campaign Droga5 taps into that moment of emotional connection and humorously bring to life the surprise and delight our protagonists feel when they find themselves falling in love with an item they weren’t expecting to find on Amazon.

Set to the tune of some of the most epic love songs of the ‘80s and ‘90s, the campaign aims to make shopping these more style-drive items with Prime a fun and entertaining talking point for style shoppers this year and allow people to engage them with Amazon’s range of products, CEx innovations and services like and ‘Free delivery on furniture’, or Prime Wardrobe’s ‘Try before you buy’ on fashion.