Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Watch Subway's New Advert Get Interrupted by Crazed Protesters

Creative 484 Add to collection

Above+Beyond launches a new campaign with a group of masked protesters upset with the numerous choices on offer in Subway

Watch Subway's New Advert Get Interrupted by Crazed Protesters
Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway.
The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut it down, in protest to showing customers the amount of choice available at Subway stores.

Launching Subway’s new global ‘Make It What You Want’ platform in the UK & Ireland, the campaign also introduces the brand's new and improved menu which gives customers even more ways to customise their lunch exactly how they want.


Alongside all the old favourites, Subway’s re-vamped menu now features 21 new and improved ingredients including sriracha hot chilli sauce, crispy onions and chilli & paprika bread, and is part of the broader ‘Fresh Forward’ business update including new store fits.

The launch TV ads, directed by Michael Clowater through Smuggler, include executions for TV, online, cinema and digital channels. In addition to this, Subway will be celebrating customisation and introducing the improved menu with further executions across radio, print, outdoor, social and in-store.

The campaign is the first by Above+Beyond for Subway UK & Ireland since winning the contract in April.

Colin Hughes, country director at Subway UK & Ireland, said: "We’re really excited about the new direction Above+Beyond have identified for Subway, and this first campaign is a reflection of the bold strategy and creative energy they have brought to the table. It’s been a truly collaborative process so far, and the team and franchisees are very excited about what’s to come – we couldn’t ask for a better start to the relationship.”

Above+Beyond partner and chief creative officer, David Billing, said: “It’s hugely exciting to have met Subway at such a pivotal point in the brand’s journey. There’s a real energy, a fighting spirit in the brand now and they’re committed to making bold work that gets noticed. It’s a dynamic category that demands full participation – you can’t just sit on the sidelines. This work has been a lot of fun, and we’ve only just started.”
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: No.8

Grade: Toby Tomkins @ Cheat

Sound

Sound Company: No.8

Other

PR: Good Relations (PR and Social Media)

Creative Agency

Creative Agency: Above+Beyond

Media Agency

Media Agency: MediaCom

Production Company

Production Company: Smuggler

Director: Michael Clowater

DOP: Stephen Keith Roach

Producer: Jason Scanlon

Music

Music Company: No.8

Offline

Editor: Saam Hodivala @ Work

Genres: Comedy, Action

Categories: Fast food, Retail and Restaurants

CHEAT, Wed, 17 Jul 2019 11:02:49 GMT