Would you jump from a ten metre high trampoline? Saatchi & Saatchi and Groupama Assicurazioni asked this to a group of people to demonstrate that everyone faces life in a different way, that is why we need customized insurance coverage.
That is how ‘The Big Jump’ was created: it is a social experiment that launches MY PROTECTION, the new insurance solution you can design according to your lifestyle.
The project was realized in collaboration with the two Swedish filmmakers Maximilien Van Aertryck and Axel Danielson, creators of the social experiment named ‘Ten Meter Tower’. It puts a group of people in front of a challenging decision: jump and face the risk, or turn back and choose the safe path. The result is a video that depicts a great variety of reactions.
Courage and terror are, in fact, only two of the infinite emotional shades emerging from this interesting social experiment that took place at the iconic swimming pool of the Roman Foro Italico.
The web video is online from Monday 20th Novermber in two different cuts: the 30-seconds and the extended version of around two minutes. The multichannel campaign will also have press, outdoor and radio versions.