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Group745
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Group745
Creative in association withGear Seven
Group745

Wasteminster: A Downing Street Disaster

18/05/2021
Production Company
London, UK
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Park Village & Studio Birthplace create 'Wasteminster' a powerful piece for Greenpeace’s 2021 campaign that combines cutting-edge CGI and real-world data to highlight the realities of the UK’s plastic pollution crisis

What would happen if the 1.8 million kilograms of plastic waste that the UK exports each day was dumped on the doorstep of Downing Street? The new campaign spot for Greenpeace, directed by STUDIO BIRTHPLACE shows exactly that.

To portray the gravity and scale of the problem Greenpeace used the distinctive technical ability and ecological ethos of STUDIO BIRTHPLACE who specialise in ecological and humanitarian work. Using a mix of real-time data, bespoke VFX data simulation and high-end CGI modelling they created the hero imagery and accurate physics of 1.8 million kilograms of individual plastic items falling on Boris Johnson and an exact digital replica of Downing Street using library photographs and satellite imagery, showcasing incredible detail - right down to the interior light fittings. 

Park Village are delighted to see so many major news outlets picking up on the story. By raising awareness and holding the Government accountable we hope the outcome of this campaign will have a positive effect. With sustainability and climate change being a focus at Park Village, working with GREENPEACE has been a privilege and a pleasure. 

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