The Clio Awards has honored the Chairman of WMcCann, and Chief Creative Officer of McCann Worldgroup for Latin America and Caribbean, by presenting him with their top individual creative honor at the 55th annual show, the Clio Lifetime Achievement Award.
As they announced, Washington Olivetto is not only a popular and influential Brazilian figure, but also a worldwide advertising icon. The Clio Lifetime Achievement Award celebrates outstanding creative contributions by individuals who have led their community forward and paved the way for new industry talent. The award will be presented to him in New York in October.
“I’m exceptionally honored to receive the CLIO Lifetime Achievement Award, in no small part on account of distinguished names of those who received the award before me,” said Washington. “I hope this award shines a light on the exemplary work being done around Latin America, and particularly in Brazil, which has been a source of inspiration and the greatest, most rewarding challenge I could have asked for.”
One of the most awarded advertising men of all times, Olivetto has won more than 50 Lions in the Cannes Advertising Festival just in the Film category alone. He was also the first and only Latin American to win a Grand Clio, which was in 2001 for a TV spot for Época Magazine.
He was the most awarded creative of the past 30 years Profissionais do Ano (“The Professionals of The Year”), a prestigious annual TV advertising contest organized by TV Globo, Latin America’s largest television network.
He was also appointed one of the 25 key-advertising men in the world by the British Magazine Media International and was elected twice the Advertising Man of the Century by ALAP (Latin American Advertising Agencies Association) and by the Brazilian advertising news website Monitor Mercantil. In 2009, he entered the Hall of Fame of FIAP (Ibero-American Advertising Festival).
He is a Member of the Council of the Berlin School of Creative Leadership. He was invited to take part of the council along with many others admen, media, entertainment and marketing people icons, such as John Hegarty and Rick Boyko. The Academy is an initiative of the Global Leaders Communication in order to bring the greatest thinkers and educators to these areas, in partnership with Kellogg School of Management, to lead the largest creative communication group in the future.