Warrior Taps The Hive to Help Accelerate Growth Globally

Creative agency The Hive announced today that Warrior Sports, the premier manufacturer of hockey and lacrosse equipment, has selected them as their new agency of record. Leading the business from its Montreal office, The Hive will spearhead the brand's creative efforts across all global markets, marking a significant milestone for both parties. 

Founded in 1992, Warrior Sports is recognised as one of the sporting goods industry’s premier manufacturers of innovative, high performance equipment for lacrosse and hockey. With this partnership, The Hive will tap into its deep bench of expertise to help redefine Warrior's brand positioning within the dynamic sports landscape. 

"The partnership between The Hive and Warrior represents a remarkable opportunity to shape the brand's future and drive its impact on a global scale," stated Dustin Rideout, chief strategy officer at The Hive. "By embracing the changing culture afoot within both sports Warrior operates, we believe the brand has a tremendous opportunity to lead disruption among the current status quo." 

“It was important for us to not only find a partner who has the capabilities to help elevate our brand, but also one that could fit seamlessly with our internal team culture, " said Chris Jenkinson, GM at Warrior Sports. “The Hive’s collaborative culture deeply resonates with how we like to work as we pursue excellence together.” 

Sacha Ouimet, executive creative director at The Hive, emphasised the profound impact that sports brands can have on the cultural landscape. "Working in lockstep with a global sports brand like Warrior is an incredible opportunity to shape the culture for good." We look forward to leveraging our experience and diverse talent to help create an enduring impact for the brand." 

“The Hive's appointment as the global lead for Warrior Sports is a testament to the agency's remarkable growth and belief in our client’s share in our vision,” said Jared Stein, CEO at The Hive. “We’re thrilled to be entrusted with such an iconic brand.”

The latest win kicks off an exciting launch year for The Hive’s Montreal office. In addition to the Warrior account, the agency is proud to extend its partnership with Lactalis by adding IOGO to the client roster under Ouimet’s oversight of the Quebec office.