Warm Clothes Save Lives in New Campaign for The Salvation Army

“Warm clothes also save lives” is the concept of this new campaign created by WMcCann for The Salvation Army.

The images created for print, digital and OOH show a fire extinguisher and a swimming float made out of materials used in clothes. After all, just like these objects, the solidarity to donate in the coldest time of the year can also save lives.

For more information on this campaign, or to donate, click here.