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Warm Clothes Save Lives in New Campaign for The Salvation Army

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WMcCann encourages winter donations to the institution

Warm Clothes Save Lives in New Campaign for The Salvation Army

“Warm clothes also save lives” is the concept of this new campaign created by WMcCann for The Salvation Army.

The images created for print, digital and OOH show a fire extinguisher and a swimming float made out of materials used in clothes. After all, just like these objects, the solidarity to donate in the coldest time of the year can also save lives.

For more information on this campaign, or to donate, click here.


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Creative Agency

Account Management: Ricardo Andrez, Caio Amaral, Vivian Cecchi y Camila Bonilha

Chief Creative Officer: Washington Olivetto

Creative Agency: WMcCann

Creatives: Pedro Chaves, Bruno Mukai y Gabriel Gil

Creative VP: Guime Davidson

Illustrator: Estúdio Ícone

Media Planner: Ana Beatriz Martini, Camila Antognoli

Media Planners: Andrea Caldeira y Mariana Navarro

Producers: Marcelo Hack y Ana Bandarra

Categories: Charity, Corporate, Social and PSAs

McCann LATAM, Fri, 02 Jun 2017 12:17:28 GMT