Fri, 02 Jun 2017 12:17:28 GMT
“Warm clothes also save lives” is the concept of this new campaign created by WMcCann for The Salvation Army.
The images created for print, digital and OOH show a fire extinguisher and a swimming float made out of materials used in clothes. After all, just like these objects, the solidarity to donate in the coldest time of the year can also save lives.
For more information on this campaign, or to donate, click here.
view more - Creative
Account Management: Ricardo Andrez, Caio Amaral, Vivian Cecchi y Camila Bonilha
Chief Creative Officer: Washington Olivetto
Creative Agency: WMcCann
Creatives: Pedro Chaves, Bruno Mukai y Gabriel Gil
Creative VP: Guime Davidson
Illustrator: Estúdio Ícone
Media Planner: Ana Beatriz Martini, Camila Antognoli
Media Planners: Andrea Caldeira y Mariana Navarro
Producers: Marcelo Hack y Ana Bandarra
Categories: Charity, Corporate, Social and PSAsMcCann LATAM, Fri, 02 Jun 2017 12:17:28 GMT