Ward6 has launched a campaign for Cancer Council’s Supportalk, a service providing practical and emotional support for those affected by cancer.
Ward6 Creative Director, Hugh Fitzhardinge said, ‘There’s no such thing as a stereotypical cancer experience. Supportalk offers something that a lot of specialists and doctors can’t. That’s the time to listen. We feel we’ve captured this rather complex service in a simple message’.
Cancer Council Marketing Manager, Jhaike Braham said ‘we came to Ward6 last year hoping they would help us find a way to help communicate our vast array of support groups into a single entity. We’re delighted with the result.’
The campaign consists of print, online and social media.
Clients: Jhaike Braham and Susan Goldie
Creative Directors: Hugh Fitzhardinge & Grant Foster
Writer: Dom Tych
Art director: Jonathan Palasty
Senior Account Director: Daniela Rocca
Head of planning: David Cousins