WARC Rankings 2023: Creative 100 Revealed

The World Advertising Research Center (WARC) has released the results of its Creative 100, featuring the global most creative advertising and marketing campaigns, and the agencies and networks that created them. For the second year in a row, Publicis Italy / Le Pub is ranked as the #1 most creative agency in the world while Publicis Worldwide is awarded fifth place in the 'Network of the Year' ranking.

WARC Rankings - Creative 100 stands as the ultimate independent global benchmark for creative success based on results from the most prestigious global and regional industry competitions tracked throughout 2022. These accolades come after a year of extraordinary results gained in the most relevant International Awards, taking creative excellence to new heights with impactful projects for global and iconic brands such as Heineken, Barilla, Netflix, and Bottega Veneta.

Bruno Bertelli, global CEO of Le Pub, global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy, stated: “What makes me, and all of us, most proud and deeply honoured to be ranked #1 most creative agency in the world for the second year in a row is one great team delivering work for multiple clients across many forms and platforms, striving to put brands at the centre of culturally relevant conversations and leave a mark. Topping the WARC Creative 100 represents a recognition speaking to the borderless creativity that testifies how Publicis Italy / Le Pub’s commitment and constant endeavour expand in terms of relevance, and what's possible when creative thinking extends across resources, geographies, and cultures to become a shared mission.”

Amy Rodgers, Head of WARC Creative, said: “In an industry that sometimes struggles to defend its place in the C-suite, the rankings offer an opportunity for marketers to reflect on the best campaigns in the business and to review the impact their own work has on their brands. The benchmarks and insights garnered from the WARC Rankings are at the core of our brand promise: to bring confidence to marketing decisions through evidence-based insight and inspiration.”