Warc Names BBDO Best Performing Network

Warc has announced the winners of its inaugural Prize for Social Strategy.  Warc, the global online resource with best practice evidence and insights for every step of the advertising process,  created the Warc Prize for Social Strategy to recognize the best examples of strategy that drive conversation, sharing, participation or advocacy.  Entries were asked to show how their strategies had delivered credible business results.

In all, eighteen (18) campaigns were awarded.  Four came from BBDO including the Grand Prix for a campaign from AMV BBDO in London for PepsiCo UK’s Doritos (“Mariachi”).  As a result, BBDO was the best-performing Network competing for the Warc Prize for Social Strategy.  AMV BBDO also won Gold for Mercedes A Class “#YouDrive.”  Only four Golds were awarded in total.

Two other BBDO agencies were also winners:  BBDO Toronto won Silver for its work on behalf of the Ontario Ministry of Health and Long-Term Care.  And BBDO Guerrero won a Bronze for the Philippines Department of Tourism.

"I was really impressed with both the quantity and the quality of entries," said Prize Chairman Pete Blackshaw, Global Head of Digital and Social Media at Nestlé.  He added that the Prize had left him "really encouraged" about the efforts to show the business impact of social strategy and he hoped to take advantage of what he had learned "from the origination of the core idea and the insight all the way to the social strategy and ultimately to... business results."

“The best social work works best,” said Andrew Robertson, President & CEO, BBDO Worldwide. “These awards recognize social ideas designed to generate earned media and drive business results.” 

“We were delighted to receive 130 entries from all over the world showcasing a range of work which proves that smart social strategies are delivering great performance” said Louise Ainsworth, CEO Warc.

The Warc Prize for Social Strategy is a search for social ideas (any strategy designed to generate 'earned media') that drive business results. It is a case study competition with a $10,000 prize fund to reward the best social strategy cases in the world.