The Warc awards 2018 has announced the shortlist for their effective innovation category.
21 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.
They are for a variety of categories, including automotive, travel, household goods, banking, media, foods and NGO's; and have ran in a wide range of markets - Australia, Denmark, Germany, India, Kenya, Spain, Tanzania, Thailand, United Arab Emirates, United Kingdom and United States.
The shortlisted entries are:
Denmark vs. Trump · Socialistisk Folkeparti (SF) · UncleGrey · Denmark, United Kingdom, Germany, Spain, United States
Hello in Elephant · David Sheldrick Wildlife Trust · whiteGREY · Australia, Kenya, Tanzania, United Kingdom, United States
Seek Deeper · Royal Caribbean International · MullenLowe US · United States
7-Second Resumes · Grads of Life · 22squared · United States
Hearing Rescue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
Speed Limit Monk Statue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
Thai Dog House · Immortal Adoption · BBDO Bangkok · Thailand
So how about creating viral products instead? · Carvaan · The Womb · India
Bank in a Box · IDFC Bank · McCann Worldgroup · India
Odds · adidas · Taproot · India
La Futbolera · Sprint Latino · M8, Alma · United States
100% Asian. 100% British - How a simple insight changed a radio station · BBC Asian Network · MullenLowe London · United Kingdom
Reinventing dynamic creative, for grilling season · Johnsonville Fresh Bratwurst · Compass Point Media · United States
Going live with gold! · Royal Mint · Manning Gottlieb OMD · United Kingdom
The Loneliness Index · Age UK · Manning Gottlieb OMD · United Kingdom
Dynamic Recruitment · The University of Sydney · The Monkeys · Australia
Lost Frequency · HearLife Clinic · FP7/DXB · United Arab Emirates
How 1,00,000 TV commercial viewers made snap decisions on their mobile for a holiday at Club Mahindra · Club Mahindra Holidays · Zapr Media Labs · India
One-Drop Bottle · Pril · TBWA\RAAD · United Arab Emirates
Camelpower · Nissan · TBWA\RAAD · United Arab Emirates
The Ultimate Data Machine · BMW · Cadreon, UM · United States
To see the shortlisted case studies in the Effective Innovation category, please view here
The WARC Awards are currently being judged by international senior figures from both brands and agencies. The Effective Innovation category is chaired by Christopher Yu, Vice President of Integrated Marketing Strategy, Innovation and Technology, U.S. Bank.
The shortlisted papers in the Effective Content Strategy, Effective Social Strategy and Effective Use of Brand Purpose categories will be announced shortly.