In a world first- and a bid to beat the Easter Egg, Warburtons launch their new Easter Bregg product.
The family bakery, now in its 142nd year, that has previously brought us popular innovations such as the Giant Crumpet and the Toastie Pocket, have now decided to move into the Easter Egg market with a hollow ‘egg’ made from their seasonal Hot Cross Bun Loaf and filled with mini crumpets.
On the morning of Easter Sunday (April 1st ), Warburtons will release news of their hot (cross) new product to their Instagram and Facebook channels.
Billy Faithfull, Executive Creative Director at WCRS – Warburtons’ advertising agency - said, “Warburtons have gone and done it again, fearlessly innovating with the game-changing Easter Bregg: the accumulation of 142 years of family baking expertise for all to enjoy.”
Executive Creative Director: Billy Faithfull
Creative Directors: Andy Lee and Jonny Porthouse
Agency Producer: Madeleine Macrae
Account Handling: Emma Marsland, Lauren Nuttall, Charlie Warner and Hannah Shelley
Agency Designers: Darren ODonoghue and Lee Burns
Media Agency: Mindshare