Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Warburtons & BHF Enjoy a 'Red Breakfast' in Quirky Stop-motion Short



George Castle teams with WCRS for British Heart Foundation & Warburton partnership

Warburtons & BHF Enjoy a 'Red Breakfast' in Quirky Stop-motion Short

Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition.

This week saw the lauch of 'Red Breakfast', a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart.

Grand Central’s George Castle created the sound design for the spot: "From the moment I got the brief, I was hugely excited to start experimenting with the different sounds that would bring to life the stop-motion characters in the spot.

It was clear from the beginning that the sound design would add to the 'cartoony', playful vibe. The sounds I created are cheerful and light-hearted, to work with the fast-changing visuals.

Getting the character voices right was key, but the fact that the spot is stop-motion style gave me quite a bit of freedom, as the audience isn't expecting a soundscape that feels true to life.  The project was a great deal of fun and it was an absolute pleasure working with WCRS. I’m very happy to have been involved."



Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Animation

Categories: Health, Corporate, Social and PSAs

Grand Central Recording Studios, Thu, 05 Feb 2015 11:23:38 GMT