Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Want to Support the Creative Industries? Buy a Cinema Ticket

The Influencers 59 Add to collection

With cinemas set to reopen on May 17th, co-founder and creative sound designer at GCRS Raja Sehgal discusses the impact of the pandemic on the big screen and getting back out there

Want to Support the Creative Industries? Buy a Cinema Ticket

In a world that is just starting to emerge from a Pandemic, the true cost to all corners of society are yet to come to light. One area that is seemingly under threat is culture. Just last week a petition was launched by the Public Campaign for the Arts calling for the UK government to reconsider plans to cut funding for arts higher education by 50 per cent, in favour of STEM subjects. 

Considering how the globe views the UK as a leading light in creativity, it’s a frankly terrifying thought how a cut this significant will impact the industry long term. For one, the access for diverse groups to arts education enabling a variety of perspectives on the world. It is often art that keeps society thinking and progressing positively and one easy way to access this is at your local cinema.

How the cinema and television industry has pulled together in the past 14 months is nothing short of remarkable. The thousands of artists involved in productions from actors to producers to wardrobe to writers to runners all deserve for their work to be seen. 

This is why the reopening of cinemas on May 17th feels so pertinent. Surely we are all bored of streaming on a small screen? Nothing beats that booming surround-sound that you can feel deep in your chest and gives you goosebumps. The smell of popcorn, the taste of the pick’n mix and, most importantly, the pure unadulterated permission to spend two hours completely immersed with zero interruptions. It’s good to hear that advertisers are feeling confident that the public will be comfortable to return to this environment over the next few weeks, as displayed in our recent upswing in cinematic trailer projects.

So, let’s vote for the Arts with our wallets and our feet and book our cinema tickets. I’m off to see the Oscar winning Nomadland and Sound of Metal.


view more - The Influencers
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Grand Central Recording Studios, Thu, 13 May 2021 12:56:04 GMT