Wed, 04 Aug 2021 09:19:00 GMT
Brastemp has a message for all who think only professional chefs can have a fully equipped kitchen. 'The Perfect Kitchen for Imperfect Chefs', created by FCB Brasil, is the brand's new campaign, which makes it clear that Brastemp's full line of kitchen appliances is perfect even if all you do is fry an egg once in a while.
With the pandemic, people are venturing more into their kitchens – over 90% of Brazilians say they are cooking their own meals during the quarantine, according to a survey by Galunion Consultants, in partnership with the Qualibest Institute. The relationship between consumers and their kitchens has changed, and now plays a more prominent role in the home. With Brastemp's renowned expertise, the brand shows that the impeccable performance of its appliances provides the freedom to dare, improvise, and experiment, in a perfect space for all kinds of chefs.
The campaign playfully breaks expectations, as it switches tracks from the traditional glamour of a kitchen commercial to reveal the reality of everyday chefs, with a soundtrack featuring 'Cheia de Manias', the hit song by band Raça Negra.
"The Brastemp brand has the authority to mix the erudite and the popular, the refined and the homemade, because the brand itself embodies these codes," says Anna Martha, FCB Brasil ECD.
In a tie-in on the GNT network show 'Que seja doce', host Felipe Bronze will exceed the expectations of many people when he proves that even famous and award-winning chefs sometimes eat microwave food. The campaign will also be on digital media, leveraging the brand's social networks and promoting influencer content. In addition, there will be a cashback promotion, a 'Brastemp House' with a virtual tour, and eight kitchens designed by architects, sure to inspire everyone.view more - Creative
Agency: FCB Brasil
Product: Full Kitchen
Title: Imperfect chefs
Strategy, creative, production and media: Amanda Fonseca, Anna Martha, Ana Becker, Ana Paula Mancini, Barbara Feitosa, Bruna Rodriguez, Carolina Andrade, Carolina Ferreira, David Romanetto, Eliane Bernardino, Elton Longhi, Fabio Freitas, Fabio Saboya, Fernanda Geraldini, Gabriela Passos, Isabela Katayama, Isabella Rosati, João Albertini, Leticia Hengles, Lucas Buled, Marcella Huche, Marcelo Rizério, Mateus Madureira, Mayara Nunes, Nicola Aguiar, Piu Fonseca, Priscilla Olegario, Renata Davila, Renata Reigota, Ricardo John, Robson Cruz, Teresa Urbano, Tamires Santos, Thales Campos, Thea Rodrigues, Thiago Iusim, Tiago Moralles, Tiago Santos
Production Company: Paranoid
Executive Producer: Marcel Weckx, Gabi Hahn e Luis Armesto
Client Services: Karina Vallesi
Director: Luis Mermet
Photography Director: Leo Kawabe
Hero editing: Ivan Goldman
Products film editing: Filipe Rodriguez
Post-Production Coordinators: Bel Wallis
Post-Production: Clan VFX
Post Producers: Cris Caffaro e Driano Torres
Sound Production Company: Cabaret
Musical Score: Mauro Kuschnir e Cyro Neto
Composer: Guilherme Azem
Mixing and sound editing: Gab Scatolin
Client Services: Ingrid Lopes e Flávia Caparelli
Coordination: Verusca Garcia, Chandra Lima e Carol Oliveira
Voiceover: Michele Bittencourt
Client approval: Andrea Salgueiro, Allyne Magnoli, Frederico Silverio, Gabriela Prudencio
Genres: Comedy, Tabletop
Categories: Home, White GoodsFCB Brasil, Wed, 04 Aug 2021 09:19:00 GMT