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Walter Craft Caesar Cocktail Focuses on the Haters in New Campaign

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Created by Camp Jefferson, the bold campaign employs Caesar hater de-testimonials

Walter Craft Caesar Cocktail Focuses on the Haters in New Campaign

While widely considered to be Canada’s National Cocktail, the Caesar is undoubtedly the most polarising. Canadians either love them, or hate them. Which is why, to launch their new pre-mixed Craft Caesar, the team at Walter is focusing on the latter.

Created by Camp Jefferson – and slated to run across digital, OOH and print – the new, bold campaign employs Caesar hater 'de-testimonials.' A stark departure from the conventional approach commonly found across the ready-to-drink (RTD) category, the campaign demonstrates that the Walter Pre-Mixed Craft Caesar simply isn’t for everyone. In doing so, the campaign makes the case that “the more Caesar haters hate it, the more Caesar lovers will love it.”


video
Introducing the Walter Pre-Mixed Craft Caesar
view more - Creative
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Client

Advertiser: Walter Craft Caesar

Creative

Creative Agency: Camp Jefferson

Creative Director: Phil Coulter, Stefan D'Aversa

Copywriter: Morgan Starr

Art Director: Luke Woodard

Agency Producer: Lily Tran

General Manager: Edith Rosa

Account Supervisor: Zoe Reynolds

Strategy: Ian Barr, Guybrush Taylor

Design Director: Jonathan Mutch

Production Designer: Ian Flynn

Media

Media Agency: Cossette Media

PR

PR Agency: Rock-It Promotions Inc.

Production Company

Production Company: Steam Films

Director: Matthew Atkinson

DP: Jackson Parrell

Exec Producer: Jill Brennan

Producer: Candice Napoleone

Post-Production

Editing House: Married to Giants

Editor: Raj Ramnauth

Producer: Julie Axell

Transfer Facility: Alter Ego

Colourist: Wade Odlum

Online Edit: Wingman VFX Online

Editor: Sean

Audio

Audio House: Oso Audio

Director: Harry Knazan

Producer: Lauren Dobbie

Engineer: Harry Knazan

Genres: Comedy

Categories: Spirits, Alcoholic Beverages

Camp Jefferson, Wed, 19 May 2021 15:33:18 GMT