Walmart is known for their Every Day Low Prices. And they will continue to deliver on that promise for their customers. But, Walmart is, and has always been, in the Live Better Business. Now, a new ad campaign 'Live Better Now' debuting during the Winter Olympics Opening Ceremonies on Friday, February 4th, focuses on telling the story behind the company’s broader purpose.  

The campaign, across linear and digital media during the Winter Olympics and Paraolympics, illustrates the ways Walmart supports the communities it’s a part of and helps the more than 1.5 million associates it employs and the 90% of Americans who live within 10 miles of a store live better now. 

Chief marketing officer William White says the campaign brings to life the company’s broader purpose on what Live Better means for today’s customer. “At Walmart, we understand how the human connection ignites the potential for a better life,” White said. “This campaign reveals the stories behind our associates and our customers that we think will surprise, inspire and move people to understand that human connection.”