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Walmart's Touching Spot Helps Customers Live Better Now

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Film from FCB Chicago and SMUGGLER debuts during the 2022 Winter Olympic opening ceremony

Walmart's Touching Spot Helps Customers Live Better Now

Walmart is known for their Every Day Low Prices. And they will continue to deliver on that promise for their customers. But, Walmart is, and has always been, in the Live Better Business. Now, a new ad campaign 'Live Better Now' debuting during the Winter Olympics Opening Ceremonies on Friday, February 4th, focuses on telling the story behind the company’s broader purpose.  

The campaign, across linear and digital media during the Winter Olympics and Paraolympics, illustrates the ways Walmart supports the communities it’s a part of and helps the more than 1.5 million associates it employs and the 90% of Americans who live within 10 miles of a store live better now. 

Chief marketing officer William White says the campaign brings to life the company’s broader purpose on what Live Better means for today’s customer. “At Walmart, we understand how the human connection ignites the potential for a better life,” White said. “This campaign reveals the stories behind our associates and our customers that we think will surprise, inspire and move people to understand that human connection.”    

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Brand: Walmart

Chief Marketing Officer: William White

SVP, Creative: Jean Batthany

VP, Brand: Casey Schlaybaugh

Senior Director, Brand Strategy: Ana Schechtman

Senior Director, Integrated Marketing Communications: Russ Mischner

Associate Director, Brand Strategy: Courtney Killingsworth

Senior Manager, Integrated Marketing Communications: Ashley Meigs


Agency: FCB Chicago

Chief Creative Officer: Andres Ordonez

SVP, Executive Creative Director: Mike Williams

SVP, Creative Director: Eduardo Cintron

SVP, Creative Director: Tommy Le Roux

Sr. Art Director: Andres Vallejo

Sr. Copywriter: Roberto Luque

Sr. Copywriter: Ron Lazzerretti

Copywriter: Nick Farley

EVP, Group Management Director: Antoniette Wico

SVP, Management Director: Eric Plewka

Account Director: Emily Smith

Account Executive: Andrea Flores-Teran

VP, Director of Project Management: Kristin Oberg

Project Manager: Michael O’Neill

EVP, Group Strategy Director: Joe Nio

SVP, Strategy Director: Zach Graham

VP, Strategy Director: Brian Asner

EVP, Head of Production, N.A.: Kerry Hill

VP, Director of Production: Joe Tipre

Executive Producer: Stacy Miller

VP, Music Director: Stump Mahoney

Sr. Production Business Manager: Danielle Linn


Production: Smuggler

Director: Henry Alex-Rubin

Co-Founder: Patrick Milling-Smith

Co-Founder: Brian Carmody

Executive Producer: Drew Santarsiero

Chief Operating Officer: Andrew Colon

Head of Production: Alex Hughes

Producer: Cat Restrepo


Post-Production: Cartel

EP, Managing Director: Lauren Bleiweiss

Producer: Caylee Banz

Editor: Kyle Valenta


VFX: Preymaker

VFX: Angus Grantham

VFX: Verity Grantham

VFX: Zach Fortin

Genres: Dialogue, Storytelling, People

Categories: Retail and Restaurants , Supermarkets

FCB Chicago, Fri, 04 Feb 2022 09:04:46 GMT