FCB Chicago
Fri, 04 Feb 2022 09:04:46 GMT
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Walmart's Touching Spot Helps Customers Live Better Now
Film from FCB Chicago and SMUGGLER debuts during the 2022 Winter Olympic opening ceremony
Walmart is known for their Every Day Low Prices. And they will continue to deliver on that promise for their customers. But, Walmart is, and has always been, in the Live Better Business. Now, a new ad campaign 'Live Better Now' debuting during the Winter Olympics Opening Ceremonies on Friday, February 4th, focuses on telling the story behind the company’s broader purpose.
The campaign, across linear and digital media during the Winter Olympics and Paraolympics, illustrates the ways Walmart supports the communities it’s a part of and helps the more than 1.5 million associates it employs and the 90% of Americans who live within 10 miles of a store live better now.
Chief marketing officer William White says the campaign brings to life the company’s broader purpose on what Live Better means for today’s customer. “At Walmart, we understand how the human connection ignites the potential for a better life,” White said. “This campaign reveals the stories behind our associates and our customers that we think will surprise, inspire and move people to understand that human connection.”
view more - Creative
WALMART
Brand: Walmart
Chief Marketing Officer: William White
SVP, Creative: Jean Batthany
VP, Brand: Casey Schlaybaugh
Senior Director, Brand Strategy: Ana Schechtman
Senior Director, Integrated Marketing Communications: Russ Mischner
Associate Director, Brand Strategy: Courtney Killingsworth
Senior Manager, Integrated Marketing Communications: Ashley Meigs
FCB CHICAGO
Agency: FCB Chicago
Chief Creative Officer: Andres Ordonez
SVP, Executive Creative Director: Mike Williams
SVP, Creative Director: Eduardo Cintron
SVP, Creative Director: Tommy Le Roux
Sr. Art Director: Andres Vallejo
Sr. Copywriter: Roberto Luque
Sr. Copywriter: Ron Lazzerretti
Copywriter: Nick Farley
EVP, Group Management Director: Antoniette Wico
SVP, Management Director: Eric Plewka
Account Director: Emily Smith
Account Executive: Andrea Flores-Teran
VP, Director of Project Management: Kristin Oberg
Project Manager: Michael O’Neill
EVP, Group Strategy Director: Joe Nio
SVP, Strategy Director: Zach Graham
VP, Strategy Director: Brian Asner
EVP, Head of Production, N.A.: Kerry Hill
VP, Director of Production: Joe Tipre
Executive Producer: Stacy Miller
VP, Music Director: Stump Mahoney
Sr. Production Business Manager: Danielle Linn
SMUGGLER
Production: Smuggler
Director: Henry Alex-Rubin
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
Executive Producer: Drew Santarsiero
Chief Operating Officer: Andrew Colon
Head of Production: Alex Hughes
Producer: Cat Restrepo
CARTEL
Post-Production: Cartel
EP, Managing Director: Lauren Bleiweiss
Producer: Caylee Banz
Editor: Kyle Valenta
PREYMAKER
VFX: Preymaker
VFX: Angus Grantham
VFX: Verity Grantham
VFX: Zach Fortin
Genres: Dialogue, Storytelling, People
Categories: Retail and Restaurants , Supermarkets
FCB Chicago, Fri, 04 Feb 2022 09:04:46 GMT
