Walmart's Small Print Campaign Cleverly Showcases its Vision Care Services

DDB Latina Puerto Rico's campaign contains miniature versions of the seating maps where big events are held to show that everyone needs good vision

Supermarket chain Walmart has released their latest call-to-action print campaign created by DDB Latina Puerto Rico.

The agency needed to increase brand awareness about Walmart’s vision care services and for that they created a beautiful campaign with designs of the seating maps where big events are held to show that everyone needs good vision in order to enjoy them.

The final CTA was to invite people to use Walmart’s vision services.

 

CREDITS

Brand

Brand

Walmart

Agency / Creative

Agency / Creative

DDB Latina

Chief Creative Officer

Enrique Renta

ER

Chief Executive Officer

Edgardo Manuel Rivera

EMR

Account Manager

Lara Montilla

LM

Chief Operating Officer

Ineabelle Vélez

IV

Associate Creative Director

Mario Salgado

MS

Media

Media

Media Planner

Nydia Collazo

NC

Media Director

Martha Nieves

MN

Categories: Retail Stores, Retail and Restaurants