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Walmart's Small Print Campaign Cleverly Showcases its Vision Care Services

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DDB Latina Puerto Rico's campaign contains miniature versions of the seating maps where big events are held to show that everyone needs good vision

Walmart's Small Print Campaign Cleverly Showcases its Vision Care Services
Supermarket chain Walmart has released their latest call-to-action print campaign created by DDB Latina Puerto Rico.

The agency needed to increase brand awareness about Walmart’s vision care services and for that they created a beautiful campaign with designs of the seating maps where big events are held to show that everyone needs good vision in order to enjoy them.

The final CTA was to invite people to use Walmart’s vision services.
 




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Client

Advertiser: Walmart

Media Agency

Media Planner: Nydia Collazo

Media Director: Martha Nieves

Creative Agency

Creative Agency: DDB Latina Puerto Rico

Chief Creative Officer: Enrique Renta

CEO: Edgardo Manuel Rivera

Client Servicing: Lara Montilla

Chief Operating Officer: Ineabelle Vélez

Associate Creative Director: Mario Salgado (Art Director / Illustrator)

Categories: Retail and Restaurants , Retail Stores

DDB Worldwide, Thu, 12 Apr 2018 10:56:50 GMT