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Walmart’s ‘Ode to Motherhood’ Captures the Chaos of Becoming a Parent

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Mark Zibert directs this surreal, frantic campaign for the retail giant

Walmart’s ‘Ode to Motherhood’ Captures the Chaos of Becoming a Parent
Walmart Canada has released an action-packed new film about the struggles of motherhood. 

Directed by Mark Zibert, 'An Ode to Motherhood' is a madcap sequence of larger-than-life scenes shows one mother struggling with the seemingly endless list of challenges that becoming a parent throws at you, positioning Walmart as the answer.

Mark says: "When I first read the script it was hard to believe that this was sold through to a typically conservative client. After a few meetings and conference calls, it was clear that the script itself was a starting point and everyone was on board to push the idea and make something truly unique, especially for a brand like Walmart.

“The story has countless layers which demanded extensive planning. We storyboarded and paper cut on a few occasions throughout the production. As we shot we learned some things worked better than others and rewrote scenes as needed. The entire process was massively collaborative and organic."

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Client

Advertiser: Walmart Canada

Production Company

Production Company: Scouts Honour

Director: Mark Zibert (repped by Rogue)

Producer: Rita Popielak

Choreographer: Chris Mably

Casting: Jigsaw Casting

Production Supervisor: Simon Dragland

Production Designer: Jay Pooley

Music

Music Company: Massive Music

Other

Audio post production: Pirate

Offline

Edit Company: Saints

Editor: Stephen Sora

VFX: Vanity

Genres: In-camera effects, Visual VFX, People, Storytelling

Categories: Retail and Restaurants , Retail Stores

Rogue Films, Tue, 31 Jul 2018 15:06:21 GMT