Hobby home page
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Walmart’s ‘Ode to Motherhood’ Captures the Chaos of Becoming a Parent

Creative 734 Add to collection

Mark Zibert directs this surreal, frantic campaign for the retail giant

Walmart’s ‘Ode to Motherhood’ Captures the Chaos of Becoming a Parent
Walmart Canada has released an action-packed new film about the struggles of motherhood. 

Directed by Mark Zibert, 'An Ode to Motherhood' is a madcap sequence of larger-than-life scenes shows one mother struggling with the seemingly endless list of challenges that becoming a parent throws at you, positioning Walmart as the answer.

Mark says: "When I first read the script it was hard to believe that this was sold through to a typically conservative client. After a few meetings and conference calls, it was clear that the script itself was a starting point and everyone was on board to push the idea and make something truly unique, especially for a brand like Walmart.

“The story has countless layers which demanded extensive planning. We storyboarded and paper cut on a few occasions throughout the production. As we shot we learned some things worked better than others and rewrote scenes as needed. The entire process was massively collaborative and organic."

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Walmart Canada

Production Company

Production Company: Scouts Honour

Director: Mark Zibert (repped by Rogue)

Producer: Rita Popielak

Choreographer: Chris Mably

Casting: Jigsaw Casting

Production Supervisor: Simon Dragland

Production Designer: Jay Pooley


Music Company: Massive Music


Audio post production: Pirate


Edit Company: Saints

Editor: Stephen Sora

VFX: Vanity

Genres: In-camera effects, Visual VFX, People, Storytelling

Categories: Retail and Restaurants , Retail Stores

Rogue Films, Tue, 31 Jul 2018 15:06:21 GMT