Walmart’s ‘Ode to Motherhood’ Captures the Chaos of Becoming a Parent
Mark Zibert directs this surreal, frantic campaign for the retail giant
Walmart Canada has released an action-packed new film about the struggles of motherhood.
Directed by Mark Zibert, 'An Ode to Motherhood' is a madcap sequence of larger-than-life scenes shows one mother struggling with the seemingly endless list of challenges that becoming a parent throws at you, positioning Walmart as the answer.
Mark says: "When I first read the script it was hard to believe that this was sold through to a typically conservative client. After a few meetings and conference calls, it was clear that the script itself was a starting point and everyone was on board to push the idea and make something truly unique, especially for a brand like Walmart.
“The story has countless layers which demanded extensive planning. We storyboarded and paper cut on a few occasions throughout the production. As we shot we learned some things worked better than others and rewrote scenes as needed. The entire process was massively collaborative and organic."
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Advertiser: Walmart Canada
Production Company: Scouts Honour
Director: Mark Zibert (repped by Rogue)
Producer: Rita Popielak
Choreographer: Chris Mably
Casting: Jigsaw Casting
Production Supervisor: Simon Dragland
Production Designer: Jay Pooley
Music Company: Massive Music
Audio post production: Pirate
Edit Company: Saints
Editor: Stephen Sora
Genres: In-camera effects, Visual VFX, People, Storytelling
Categories: Retail and Restaurants , Retail StoresRogue Films, Tue, 31 Jul 2018 15:06:21 GMT