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Walmart’s ‘Ode to Motherhood’ Captures the Chaos of Becoming a Parent



Mark Zibert directs this surreal, frantic campaign for the retail giant

Walmart’s ‘Ode to Motherhood’ Captures the Chaos of Becoming a Parent
Walmart Canada has released an action-packed new film about the struggles of motherhood. 

Directed by Mark Zibert, 'An Ode to Motherhood' is a madcap sequence of larger-than-life scenes shows one mother struggling with the seemingly endless list of challenges that becoming a parent throws at you, positioning Walmart as the answer.

Mark says: "When I first read the script it was hard to believe that this was sold through to a typically conservative client. After a few meetings and conference calls, it was clear that the script itself was a starting point and everyone was on board to push the idea and make something truly unique, especially for a brand like Walmart.

“The story has countless layers which demanded extensive planning. We storyboarded and paper cut on a few occasions throughout the production. As we shot we learned some things worked better than others and rewrote scenes as needed. The entire process was massively collaborative and organic."


Post Production / VFX
Music / Sound
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Genres: Storytelling, People, In-camera effects, Visual VFX

Categories: Retail Stores, Retail and Restaurants

Rogue Films, Tue, 31 Jul 2018 15:06:21 GMT