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Walmart Proves 'Work is Beautiful' with New Campaign

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'American Made' spot from Saatchi NY and Anonymous Content

Walmart Proves 'Work is Beautiful' with New Campaign

Walmart has thrown its weight behind US manufacturing with a new campaign called "American Made." The creative was devised by Saatchi & Saatchi New York and the spot was directed by Phillip Montgomery of Anonymous Content. “American Made” documents the story of Patrick, an exceptional young man who refuses to be limited by a learning disability and prevails in life thanks in part to his work. He turns a stereotype on its head by saying that his only learning disability is, “I’ve never learned how to give up”. 




Credits:

Walmart “American Made”

Agency: Saatchi & Saatchi NY

ECD: Peter Smith

CD: Mike Pierantozzi

CD: Mason Hedgecoth

Executive Producer of Content: Dean Shoukas

Production Co.: Anonymous Content

Director: Phillip Montgomery

Executive Producer: SueEllen Clair

Producer: Matthew T. Denholm

DP: Matt Taylor

Editorial Company: Kyle Edit

Editor: William Zitser

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Saatchi & Saatchi London, Thu, 20 Mar 2014 12:26:00 GMT